MEDIA – AND BUSINESS ACADEMIES

Study programmes

Applied media with
Media Acting
Visual Media Production

Digital design, graphic design and
Visual Communication

Media management with a special focus on
Journalism and PR management

Event and media management

Media designer for image and sound

Media and Event Industry

Online and TV journalism

B. A. Bachelor of Arts

Business management with
Tourism, Hotel and Event Management
International Resort and Cruise Management

Film and television with
Direction, Creation, Editing, Animation

Journalism and PR
Marketing and PR

Media and digital journalism

Acting and staging

Corporate and business communication

Sports Journalism and Sports Management

M.A. Master of Arts

Taught modules

AC – Assessment Center

Application coaching

Cross Media Productions / Project Work

Fundamentals of Journalism

Journalistic ethics  

Language basics

Media production –
TV – Articles + Live Coverage

Moderation and presentation

Rhetoric / argumentation training

Voice training and speech development

TV – journalistic working techniques

Breathing technique and speech training

Camera Acting

Journalism basics

Articles, interviews, broadcasts

Journalistic forms of presentation

Journalistic roles of action

Communication in the media society

Media training with video feedback:
„The telegenic spoken word counts!“

Presentation techniques

Writing and texting for TV

TV – Moderation and Presentation

Content

Albert Mehrabian and:
The 3 magic numbers of communication

The ZAPP factor in TV

Voice use, indifference, voice care

Speech training with tongue twisters, fast speech phrases

Working with the online teleprompter

Design elements of a text presentation

Texting for TV – different formats

Conversation management, storytelling

Managing slips of the tongue, stress and stage fright

Working with mental sentences and positive affirmations

Outwitting inner insecurities

My relationship with myself

My relationship with the camera

Moderation exercises using sample clips

Positioning and establishing yourself as a brand

Analysis of individual strengths

Analysis of growth potentials

Paul Watzlawick and:
The 5 Axioms

The attention impact pyramid

Breathing, High German Pronunciation

Reading Presentations Prima Vista

Application in different genres

Presentations, news, commentaries, interviews, talk shows, live broadcasts, etc.

Fear reduction with the hand circle method 

Power Posing / Smile Training

Aspects of Life – Work – Balance

My relationship with the audience

Core competences of successful presentation

With camera AZ and evaluation

Different TV formats

Fabrics and colour laws

Make Up, Hair

Finding three USPs

New facets of charisma

Language and personality

Conversation management and moderation

Voice, language, speech training
Speech – Modulation

Presentation
Word expression, voice, body language

Inductive and deductive interviewing
Interview types and questioning techniques

Rhetorical elegance
Storytelling for persuasion

Writing and Texting for TV
Media-specific writing and texting

Moderating in front of the camera
Mishap and stage fright management
Studio formats / live on location

Body language and body rhetoric
Facets of body language
How do I show presence?

Job application training with:
Job interviews
Presenting yourself
Answers to tricky questions

Strong resonant voice, breathing technique

Personal self-expression techniques

Special moderation styles in the media

Articulation, vocalisation
Harmony of breathing, body language, voice position

Lecture, Free Speech, Presentation, Small Talk
Speaking on cue, improvising

Tips on question and answer behaviour
Dealing with interview partners and broadcasters

Purposeful argumentation / target group analysis
Suggestive entrances and exits / core message

Journalistic working techniques
Journalistic text types

Introductions, commentaries, news
Radio / TV moderation, dubbing
The Look: TV – appropriate clothing and make-up

The first impression, authentic appearance
Eye contact, facial expressions, gestures, posture
Training with video AZ and feedback

The perfect application portfolio:
Sifting through the application documents
Letter of motivation + curriculum vitae + references
Photo

SECONDARY SUPERVISOR AND ASSESSOR

EVALUATION AND ASSESSMENT OF
BACHELOR THESES

PROJECT RESPONSIBLE LECTURER

CONCEPTION AND MANAGEMENT

for the TV – Magazine „The Way of Water“
Realisation of a 5 – part documentary
on behalf of the Television Academy of Central Germany
and Leipzig Television in cooperation with
with the Communal Waterworks Leipzig GmbH

of the Girls` Day / Interactive Presentations
Courses in Journalism and Media Acting
1st group: Body and language
2nd group: Texting and moderating for TV
3rd group: Speech and improvisation training

For children and teens

Etude seminars

Improvisation seminar

Head of project days
„Insights into the World of Theatre“

Monologue work

Acting lessons

Acting Fundamentals

Role and scene studies

Preparation for qualifying and
Entrance exams to drama schools

Private lessons

Group lessons

Project work
Group work

Weekend courses

Weekly courses

Workshops

Block teaching

Upon individual agreement
Accompaniment to the examination